TAMQEEN BRANDING EXERCISE

Case Study – TAMQEEN – Egypt

June 30, 2015
admin
Client, Partners/Suppliers

Overview:

Tamqeen can supports its clientele on multitudes of fronts; management consultancy services, planning and directing strategy, industry best practices, financial audits and fine-tuning, IT and management support software, financial advisory, exit strategies…among others.
Mostly, working on the sell side of the transactions, Tamqeen sources financing deals in debt or equity to interested firms. It acts not only as an intermediary between investors and sellers but also offers comprehensive advisory services to its customer.

Services Required:

TAMQEEN approached ACCESS sbs to develop a world class “Arabic” brand name, logo, and touch points that talk to its niche target market, and relays the type of services it provides, the values it stands for, all while suiting its budget and vision.

Outcome:

After ACCESS sbs settled with management on a the brand name following several sessions dedicated specifically for the name, it screened the market for the best Integrated brand development agencies and filtered their works and offerings then decided on the most suitable for the task and budget.

After working extensively on many options, and owners settled on the brand logo, a complete Corporate identity manual was created and handed over to TAMQEEN with one of Egypt’s best agencies and brand developers: GO SPOON.